Bargain of the week, the month, the year, the century?


Bargain of the week, the month, the year, the century?

A customer who ordered a bottle of Ch. Pichon Lalande 2001 at £260 in the Manchester branch of Hawksmoor Restaurants, received a whopping bonus by getting a bottle of Ch. Le Pin 2001, on the wine list at £4,500, by mistake. Le Pin is a cult wine, highly priced for its quality and scarcity value as only about 500 cases are made each year. Ch. Pichon Lalande, is also a very, very, highly regarded wine which is never cheap, but has a much larger production.

 

Assessing the Quality/Price Ratio on our Value for Money Wines Pro App, the Pichon Lalande at £260 comes out rated at just “overpriced”, whilst the Le Pin at £4,500 is “considerably overpriced”, neither really good value for the discerning diner who is looking for a value for money experience. However, the Le Pin at £260 comes out as “reasonably priced”.

Having discovered this mistake, Hawksmoor put out this Tweet

 

“To the customer who accidentally got given a bottle of Chateau le Pin Pomerol 2001, which is £4500 on our menu, last night – hope you enjoyed your evening! To the member of staff who accidentally gave it away, chin up! One-off mistakes happen and we love you anyway”

 

Fair do’s to them for being so cool about it but it’s also great publicity for them which may well make up for the loss of profit on that deal unless the trains to Manchester are now full of schnorrers hoping to get a table which is being served by the same waiter!

 

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