Ackerman Group rebrands with orchids

Ackerman Group rebrands with orchids

On 7th December 2017) the Ackerman Group, the largest Loire owned and based négociant company (2016 turnover 44.7 million euros), announced a rebranding exercise. The rebranding is designed to highlight their top of the range wines under the banner – Orchidées Maisons. Over a number of years Ackerman has been busy expanding its activities by acquiring other Loire négociant businesses such as Donatien-Bahuaud in the Pays Nantais as well as individual domaines such as Château de la Varière in Brissac-Quincé in Anjou, sparkling wine house Monmousseau in Montrichard in Touraine and Château de Sancerre.  

Wines in the Orchidées Maison range:
Château de Sancerre (Sancerre – AC Sancerre)

Château de la Varière (Brissac-Quincé – various Anjou appellations including Quarts de Chaume Grand Cru and Bonnezeaux)

Domaine de la Perruche (Montsoreau – AC Saumur-Champigny) 

Domaine des Hardières (Saint-Lambert-du-Lattay – range of Anjou appellations.
Monmousseau (Montrichard – sparkling wines – Crémant de Loire & AC Touraine). A new cuvée – Prestige 1886 – is being created to fit into the new Orchidées Maison range.

Esprit de Loire:  This will be a second range and will include the following brands:

Maison Ackerman sparkling wines (Saumur)

Drouet Frères (La Chapelle Heulin, Pays Nantais – Muscadet etc.)

Marquis de la Tour (sparkling wines)

Rémy Pannier – Loire still wines 

Monmousseau (Montrichard – sparkling wines: Touraine and Crémant de Loire apart from their Prestige 1886 which is in the top range above)

Donatien Bahuaud (in particular Le Master) 

Read Vitisphere article on Ackerman rebranding here.



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