Ackerman Group rebrands with orchids
On 7th December 2017) the Ackerman Group, the largest Loire owned and based négociant company (2016 turnover 44.7 million euros), announced a rebranding exercise. The rebranding is designed to highlight their top of the range wines under the banner – Orchidées Maisons. Over a number of years Ackerman has been busy expanding its activities by acquiring other Loire négociant businesses such as Donatien-Bahuaud in the Pays Nantais as well as individual domaines such as Château de la Varière in Brissac-Quincé in Anjou, sparkling wine house Monmousseau in Montrichard in Touraine and Château de Sancerre.
Wines in the Orchidées Maison range:
Château de Sancerre (Sancerre – AC Sancerre)
Château de la Varière (Brissac-Quincé – various Anjou appellations including Quarts de Chaume Grand Cru and Bonnezeaux)
Domaine de la Perruche (Montsoreau – AC Saumur-Champigny)
Domaine des Hardières (Saint-Lambert-du-Lattay – range of Anjou appellations.
Monmousseau (Montrichard – sparkling wines – Crémant de Loire & AC Touraine). A new cuvée – Prestige 1886 – is being created to fit into the new Orchidées Maison range.
Esprit de Loire: This will be a second range and will include the following brands:
Maison Ackerman sparkling wines (Saumur)
Drouet Frères (La Chapelle Heulin, Pays Nantais – Muscadet etc.)
Marquis de la Tour (sparkling wines)
Rémy Pannier – Loire still wines
Monmousseau (Montrichard – sparkling wines: Touraine and Crémant de Loire apart from their Prestige 1886 which is in the top range above)
Donatien Bahuaud (in particular Le Master)
Read Vitisphere article on Ackerman rebranding here.