Hottest June in UK for 40 years sends rosé sales soaring
Scorching temperatures in the UK last week, which have made this month the hottest June since the long hot summer of 1976, has sent rosé sales soaring, according to the high street multiples.
June 21st was the hottest day in the UK for over 40 years, with temperatures topping 34 degrees centigrade in some parts of the country. And it’s not just in the UK where the mercury has been inching ever upwards; other countries have also experienced a spell of very hot weather, including France, south west US and California.
Asda reported rosé sales up by more than a quarter (26%), compared to those in the previous week, with a 170% rise in French rosé sales and particularly that from Provence, according to Decanter.
It reported that Majestic’s rose sales were up by 16% since April 2017, with Provence rosé up by 29%. Tesco meanwhile saw a 20% increase on the previous week, and Waitrose reported a “strong” surge in sales.
Wine merchants Lea & Sandeman told Decanter it had seen a jump in rosé sales, up by over 14% from 1st to 22nd June, compared to the same period last year. The company also saw a 4.9% increase in larger format bottles, including magnums and jeroboams compared to last year.
Lea & Sandeman also saw Champagne sales benefitting from the heatwave too, up by over 11% compared to the same time last year.
Vinexpo and IWSR have forecast that rosé will continue to grow its share in global still wine consumption, increasing by nearly 6% by 2020.
It’s not only in the UK where rose is in the pink. Sales in the US have also been booming in the past year, with volume sales up by 50% in the past 12 months, outpacing the general wine category which is growing at a far more sedate 4%, according to Neilsen data.
Rosé wines are preferred more during the summer by 20% of regular wine drinkers, and by nearly 40% of women between 21 and 34 years old.
The rosé trend will likely extend beyond the summer and into the rest of the year based on its sales performance over the past year. And while rosé only represents 1.5% of the total table wine category, it is growing at a rate unheard of in other categories, said a Nielsen statement.
Sparkling rosé is also having its moment in the sun, with $139m in annual sales, and growing at 19% year on year, more than double the total sparkling wine categories at 9% dollar growth.