‘Unbreakable’ to Table: Tituss Pinot Noir Debuts

‘Unbreakable’ to Table: Tituss Pinot Noir Debuts

Plus, country music star Zac Brown’s new wine label, and the Champagne trademark police can’t stop a Spanish soda brand

Coming soon to a boudoir near you: Tituss Burgess' Pinot Noir. Photo by: Pinot by Tituss

Coming soon to a boudoir near you: Tituss Burgess’ Pinot Noir. Photo by: Pinot by Tituss

If you’ve been locked in an underground bunker without the Internet for the past year, à la the Netflix hit comedy Unbreakable Kimmy Schmidt, you’ve probably missed the catchy Pinot Noir–themed music video, complete with feather boas, sequins and gold lamé tights, that’s had the Internet abuzz since the series debuted. Emmy-nominated actor Tituss Burgess’ “Peeno Noir” sensation stars his character Tituss Andromedon, serenading viewers with seemingly every possible word rhyming with “noir,” which he says was completely improvised on the day of the shoot. “Tis true … I made up the entire melody,” Burgess told Unfiltered. “The creatives were throwing random words at me; they just kept rolling and so did I.”

With millions of views and fans—including the Today Show‘s Hoda Kotb and Kathie Lee Gifford—clamoring for more, Burgess said that the production of an actual bottle of Pinot Noir was only a matter of time. And last week he unveiled Pinot by Tituss, a 2014 vintage Santa Barbara County Pinot Noir priced at $25. “The thought of making wine never crossed my mind until this TV show,” Burgess said. “I didn’t realize how much I would enjoy this process.” He also told us that an upcoming concert series and sketch comedy are in the works. Until then, fans can look forward to the April 15 return of Unbreakable Kimmy Schmidt, which gives them just enough time to secure enough bottles of Tituss Pinot Noir to binge-watch the entire season. While eating caviar. And smoking a cigar. In the boudoir. With Roseanne Barr.

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