Global wine consumption on the up, except in France where it has more than halved in the past 40 years
It’s enough to have your average French drinker choking on their verre du vin rouge in shock.
While global wine consumption is growing year on year – in France, the world’s leading wine exporting country – consumption is down and forecast to drop by 13% between 2011 and 2020, according to LARVF.
From knocking back 100 litres per year in 1975, per capita consumption has slumped by more than half to only 47 litres last year. And it expected to further decrease by 2020 to just under 44 litres per person per year. This will catapult Portugal into the world’s largest wine drinkers at 49.79 litres per person.
They may be drinking less, but the French are still drinking more red wine than white. Red wine commands just over half (52%) of the market, but the trend is a downwards one, with sales dropping by around 12.5% in the past three years. White wine sales too have also dipped by just over 4%.
But things are looking remarkably rosy for French rosé producers, which currently accounts for over 30% of the French market, up by 0.52%, while sparkling wine sales too are fizzing.
Champagne accounts for 90% of French exports of sparkling wine, but France is doubling its volume with the rise of Italian Prosecco for export, which accounts for 30% of the French wine market.
Wine represents nearly a third (30%) of all French exports with a turnover of 7.9 billion Euros in 2016.
Unlike in France, world wine consumption inched up by 0.4% in 2016, or 267 hectolitres, with the US and China being the largest importers of wine.
“China is expected to account for 71.8% of the volume import market growth by 2020,” said the Vinexpo / IWSR study, which covers a total of 28 producing countries and 114 consumer markets.